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Research
FAMRC, in cooperation with the University of Florida and its related facilities, provides agricultural producers, agribusiness managers, and public and private organization of Florida with top quality marketing research. Our goal is to help promote and strengthen the Agricultural Industry that is so vital to Florida's Economy.
The Center, through its research staff and facilities, assists Agricultural industries by:
- Analyzing strengths and weaknesses of these specific markets
- Processor markets
- Consumer markets
- International markets
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Improving marketing methods and strategies through:
- Evaluating advertising effectiveness
- More useful product grading and quality control systems
- Package size and design testing
- Improved product pricing strategies
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Lowering costs by improving marketing efficiency of:
- Physical facilities
- Distribution methods
- Transportation methods and handling Market information systems
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Evaluating potentials for new or improved products by:
- Locating new product opportunities
- Assessing profit potential of new products
- Market testing new product concepts
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Developing improved business structure for marketing
- Centralization or conglomerates Integration, vertical or horizontal
- Producer and industry associations
- Private and/or government export market systems
- Corporate or cooperative
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Analyzing location adjustments and competitive positions of Florida Industries, resulting from changes in:
- Production costs
- Transportation costs
- International developments
- Consumer demand